Friday 17 April 2015

Anita Erskine strike "GOLD" with Starr FM

Starr fm is less than a year old (8th month of braodcasting) in the radio industry in Ghana but has already created a constitutency for herself in Ghana and beyond.

The Starr ship under EIB Networks have strike gold again but this time with the multi-talented and bi-lingual Anita Erskine joining the "movement" as the Chief Executive Officer Mr. Kwabena Anokye Adisi a.k.a Bola Ray puts it on air.

Anita is joining Bola Ray to co-host the undoubtedly the most listened to English speaking drive time program in Ghana today on Starr 103.5 fm.

Anita who is known for her versertality is set to blaze the airwaves with her indepth knowledge and twenty years experience in communications.

During her outdooring ceremony on Starr Drive on Friday, 17th April, 2015 to welcome her to the family, Anita indicated how excited she is to be back in the radio industry after twenty years off.

"Bola l am humbled to be here and it all started in 1995 and this month marks my 20th anniversary in radio. It was the first time l went on air. I was stealing time from other presenters and l was fifteen or sixteen or so  my voice could be heard', she said in excitement.

"Bola, today being here, l honestly feel like that is what our elders say, "work hard, take the long route; it gets to the destination eventually" said continued.

The bi-lingual Anita Erskine according Bola Ray is the Boss Lady on the Drive Show and this is how he puts it, "Every Boss, needs a Boss Lady".

The CEO of Starr fm Bola Ray indicated that Anita coming on board to co-host was to give the women a voice. It also gives opportunity for someone else to help on the show especially when he has being hosting the drive show for the past fifteen years from Top Radio to Joy fm and now Starr fm.

"We thought of given Ghanaians something they have never experience before on the show by getting me a co- anchor. I have being doing the drive show for the past fourteen to fifteen years; l mean from Top radio to Joy fm and now Starr fm. I believe, okay, l have done it but l can't do it all alone despite winning all the awards everytime but it was time to bring people in, celebrite them; let them be able to take on the mantle and a female like Anita coming in is going to empower the women out there. It will make them feel; YES we have a voice" he noted.

The bi-lingual Anita Erskine hosts “Making Of A Mogul”,”Cooking With….” and “Pamper Your Mum” three popular shows on the DSTV platform which champions the “Best Of Africa” brand is just the perfect definition of what the quest of the Starr fm needed for the Drive show.

Champaigne was popped and cake was cut to officially welcome Anita Erskine to the Starr "family" at the Starr fm studios.

Starr fm since her arrival into the Ghanaian media landscape has already caused lots of shake ups with their style of getting top and highly listened to presenters to their family. From Kafui Dei to Nii Ayi Tagoe to Jon Germain to Paa Kwesi Asare to Funny Face to Naa Ashorkor and now Anita Erskine. Who knows who is next to join the Starr "SHIP" as they cruise to a new destination of Excellence In Broadcasting (EIB).

Studio360gh in a conversation with Mr. Fredrick the Senior Human Resource Manager of the station, he indicated that "we are only in to give our clients value for their money. We cherish them and we will offer them what we know would let them enjoy good value better than what they expected at a lower cost. We are not just in to do radio but to build a communication consultancy which would serve Ghanaians and everyone better".

Currently, Starr fm is said to be one of the most if not the most listened to,(English speaking) radio station in the Greater Accra Region.











 
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