PRESS RELEASE: Africa’s leading textile manufacturer launches Connoisseur of Style Day in Ghana

 On Saturday 5^th September, leading textile manufacturer Vlisco will launch the first Connoisseur of Style Day aimed at protecting and educating consumers in identifying an original genuine African print versus a counterfeit one. The Day is an extension of an ongoing anti-counterfeit campaign which Vlisco launched in 2013 to put consumers in a position that they are confident they are purchasing an original Vlisco fabric which has gone through multiple processes to deliver premium quality to their customers worldwide.

Mr Stephen Badu, Marketing Director for Vlisco commented: “Fake fabrics make up about 60% of all textiles sold in Ghana today because counterfeiters have gone to great lengths to replicate authentic fabrics which makes it difficult for consumers to identify real from fake Vlisco.  The only way consumers will know is after they have spent their money and bought the fabric before experiencing the vastly inferior quality of the fake fabric.” He added “We at Vlisco have launched this day to educate consumers so that they will be empowered to make an informed decision when making that all important purchase.”

Connoisseur of Style Day

Connoisseur of Style Day will take place at the Vlisco shop in the Accra Mall and West Hills Mall and during the course of the day consumers will experience the following:

·         Bring their Vlisco fabrics for authentication

·         Learn the 4 key steps to expertly identify genuine fabrics

·         Enjoy free give-aways

·         Receive list of approved retailers where they can purchase authentic fabrics

·         Become a True Connoisseur of Style who is someone who dares to be original, values authenticity and knows how to identify the only true original Wax Hollandais, Vlisco

Vlisco’s heritage is quite unlike any other as since 1846, we’ve created unique textiles influencing the fashion landscape in West and Central Africa. Ever since Vlisco’s inception over 160 years ago, there’s from mother to daughter. Knowledge about heritage, culture, traditions and their love of original Wax Hollandais. This bond between women and Vlisco has continued to deepen over the last century and Vlisco is now woven into the African Culture. A bond that is sure to endure for centuries to come.

Vlisco, the true original, since 1846.