CARE TV Shows the way to Quality Television

Ghana's migration to the digital world via television has still not taking full force but the Digital television platforms in Ghana today has made room for many more television stations to pop up.

In as much as many have called for more establishment of television stations, one fact that is missing per our survey of the majority of these stations is that fact of missing content. Many of these stations that have being established simply do not have the ideas and content to feed their viewers. Many of them have turned to foreign materials to feed their viewers from morning to evening. Others have also tuned their stations to religious platforms though the station was never set up for religious purposes and has never considered religious people as their market.

The most annoying part of all these "nonsense" is that fact of lack of monitoring by the people in these stations. For instance, a music video can freeze for close to 20 to 25 minutes and will still be on air. When it is restored, no one cares of the viewer and so will not bother to apologise for the technical hitch.

Though many of these stations are just feeding the public with "nothing" and operations seems to be "child's play", few are doing very well both content wise and monitoring aspect. One of these few station is CARE TV.

Located on the Accra - Aburi highway,  we visited them after our monitoring to see for ourselves that the faces behind the good work provided by this station. We visited them and had interactions with their General Manager and CEO.

Operating from a storey building beside the road, CARE TV have carefully and craftily designed programs that will feed the viewers with lots of education, entertainment and information. Though this station is less than a year since they started operation, they have really won the hearts of many viewers via the Multi TV platform.

From local content to a blend with foreign materials, Care TV is focused on 80% local and 20% foreign.
In an interview with the Manager Ricky Anokye, he indicates plans to have the station finally placed on the digital platform.

"We have plans to broadcast via the digital platform despite the many calls from our viewers. It is always good to listen to your viewers and respect their wishes. Plans are far advanced and very soon, we will be on the digital platform so many people can experience what television is really suppose to be. Currently, we stand for ENTERTAINMENT and so more of our contents will be driven towards that direction but it does not mean we don't do anything aside that. We have room for everyone because we believe everyone deserves that best. Care TV has come to stay and currently we have more programs coming up. We will soon show a program like "Blogger's Cafe" and the Sunday Gospel count down show." said Ricky Anokye.

Care TV is a channel on the Multi Tv platform.