When it comes to seeking sponsorships, Local Gospel Artiste is not attractive to most companies - Abena Ruthy

Ghana's once upon a time vibrant gospel industry in seriously suffering in recent time. With some gospel artistes questioning the quality of the works of their fellow colleagues, poor marketing, bad branding and a cross section also branding themselves as "Contemporary Gospel artistes", the solution is no where near discovery.

 Just last week, Sonni Badu who is currently doing well both in Ghana and United Kingdom also took to his instagram page to advice more local gospel artistes to make use of the internet and further advise they pay if they can't use it for someone to do that on their behalf.

As if all these are not enough, Abena Ruthy, the "Lala" hit maker under Incredible Entertainment  has also critic and questioned why only one gospel artiste was among the recently released Most Influential Personalities in Ghana.

" To the best of my knowledge our greatest quest is to make impact and win more souls. Hopefully that is the reason most of us get into the studio to produce inspirational songs for all to enjoy and get encouraged by. With this in mind I would have thought that when a list of Most Influential People is being compiled in the country, we should be seen there in our numbers. To my chagrin only one Gospel Act made it to a list of 100 Most Influential People put out recently by eTV Ghana", she said in surprise.

The silky voice and "Prayer" song sensational artiste wondered what they the local artistes were not doing right. According to her, the name that found itself in the list is not a local gospel artiste but the one with an International act.


" Perhaps those who submitted nominations did not regard a lot of us as that much influential. Or if the organizers did the compilation themselves then it meant the one whose name appeared was the only Gospel Act who met their criteria. This is worrying for me because it goes in tandem with the various calls for Gospel Acts in the country to brand themselves well. I say “in the country” because the name there is an International Act.
What then are we the “local Acts” not doing right? We seem to be releasing songs every now and then, organizing shows, popping up in various music charts and appearing on all the platforms that are available to us. If all these are not getting the desired results then we may have to revise our notes. Or are certain avenues the reserve of some calibre of people? Just wondering because day in day out we seem to be afterthoughts".

Abena Ruthy who aside her musical carrier ,is into banking and finance said emphatically that, most local gospel artistes brand does not appeal to corporate Ghana for support and sponsorships. She therefore called for an immediate rebranding of the local gospel artistes so that can also be recognised. 


" Even when it comes to seeking sponsorships, our brand is not attractive to most companies. Well, let me call on my colleagues to take a second look at our promotional styles and branding strategies. Who knows, the no. 1 for next year might be a gospel Act" she concludes.