Don Jazzy Reveals the Secret to Hits Songs

Nigeria's super star music producer Don Jazzy is noted for the magic behind many hit songs from the Mavin Records’ camp. He has being the mastermind behind most of their greatest hits as a musician and producer. From "Dorobuchi" to "Adeobi".

Don Jazzy born  Michael Collins Ajereh, who is a Nigerian multi award-winning record producer, singer-songwriter, musician, former CEO of Mo' Hits Records and current CEO of Mavin Records in a recent interview with City People magazine, revealed the secret behind his hit songs.

When asked if he has the Midas touch, the "Collabo" featured artiste replied saying he doesn’t know about the Midas touch but he understand the market.

In his own words he says:

“I don’t know about the Midas touch, but I think what it is, is that, I understand the market first. I also understand people to a large extent. The common problem with people in the industry is not really understanding the individuals they deal with; either the artiste or their staffs. I run a very beautiful organization where everyone is friend. We are family. I don’t come and start using veto power because I am the boss. The greatest idea might come from the little guy there. So I listen to everybody and it works. As for music I try to experiment sometimes but I don’t go out of the box to say I want to over experiment in a way that it is not what people want. If it is akara that you want to sell, it’s the akara that you will sell. You don’t have to start putting jam inside akara. Then it’s not akara anymore. It is something else. The least you can do is to put small pepper to taste. You cannot now go over outside the box and say you want to put your name on top of the akara and stuffs like that. Over the years there has been the kind of music Nigerians like. This is the kind of music my mother and my father dances to and their friends too, then we just stick to the formula and it works for us.”

Don Jazzy has being the brains behind the success story of Dbanji (a Nigerian Musician) which led to the formation of Mo' Hits Records but later desolved due to some misunderstandings bewteen himself and Djanji.

He later went ahead to form The Mavin Records which includes super stars like Tiwa Savage who recently gave birth to beautiful baby, Dr. SID whose wife also recently delivered a birth, D - Prince whose girlfriend also delivered a beautiful baby as well.