THE BRAND “KWAME SEFA KAYI”

THE BRAND “KWAME SEFA KAYI” 

When l heard of the Radio and Television Personality Award to be held on the 23^rd June, 2012, l asked myself the definition and for what purpose is the award?

I surf the internet to get more details on the awards and the personalities who have being nominated by organizers to be voted for.

The details l had really interest me a lot. A whole lot of persons have being nominated and to tell you the truth, each and every one of them in their own special way deserve an award. At least, if not for anything at all; for their commitment to entertaining us listeners and viewers of radio and television respectively.

At one moment when you listen to a program which does not interest you, with anger you tune to another platform of interest; but let not forget that what does not interest you would surely interest another person.

Taking a look at all the categories, l wish to focus on the top - most award

(RADIO & TELEVISION PERSONALITY OF THE YEAR)

Starting with the nominees and describing them to my understanding:

1. GIFTY ANTI – GTV – (a woman of substance with the focus of bringing the “stand points” of the feminine side which is not well known to the world and if known, simply ignored Obaa Gifty, Ayekoo) 

2. KWAME DZOKOTO – TV3 & HELLO FM – (a humble man who would do what it takes to bring knowledge of good health to the door step of every Ghanaian and you won’t even know how he communicates it to ones subconscious mind. All you realize is that, you are use to the idea of good and healthy life in a comic way – Kwame, Ayedie papapaa; Meri didi)

3. PAUL ADOM OTCHERE – METRO TV – (on the road to Damascus, he found the light and transform his way of life to the good one. In the corner of challenges, he found the light that makes him stand out to digest the issues to the best of his viewers. With courage, he has being able to bring to light the current affairs of the country and world at large to the door step of the ordinary Ghanaian and beyond. With great selection of issues and panelists, he is able to satisfy the one watching his program in the best way that he can.

4. KWAME SEFA KAYI – PEACE FM

5. NANA ABA ANAMOAH – TV3 – (a young dynamic and courageous lady who would go all length to make her point known to the world. Some call her the “wild” one but to me she is the voice of what she stands for. With all what she is involved with; she tries as much as possible to ensure that what she is addressing is well understood by those watching. Nana Aba….. wayi adia papapaa…koso saaaa!!!

6. ADAKABRE FRIMPONG MANSON – ADOM FM –  (a man who would love to add comic to his presentations to ensure that the lighter side of issues is also seen so his listeners won’t take everything in the arena of challenges serious because in his presentations, there lies a solution. Adakabre….okyeame aa onim kasa…ayekoo!!!)

7. SHAMIMA MUSLIM – METRO TV & CITI FM – (one lady who made me move all the way from my home to Citi fm one Saturday morning just to congratulate her. A young intelligent, dynamic and well focused lady who has stood her grounds in the area where very few women would dare. I call her the Yaa Asantewaa of today’s media political platform. Fearless and ask what must be asked. She is really an icon for the girl child and the young ones of this generation. Shamima…Nagode…ayekoo!!!)

In the above, one would realize that all these individual really deserve the award expect one person; Kwame Sefa Kayi of Peace fm. (don’t ask why, just read on)

The question l would like to ask is, does he deserve it or must he be the winner. You can deserve an award but it doesn’t mean you should win but when you are to win, it means you are the winner.

Kwame Sefa Kayi  to me does not deserve the award but must win the award or must be given the award. Why do l sound like this? Let take a look at all these attributes of all the above mentioned personalities and see if they can be found in Kwame Sefa Kayi? I choose to address him as (KSK) in this area of identification in all personalities above.

KSK – GIFTY: KSK have demonstrated beyond all reasonable doubt that he being a man can still be classified as “woman of substance”. He goes as far as bringing to the table the dilemma of women. A typical example was when he brought a lady call Abigail to his studio and professionally interviewed her and made her plights known to the world. He did not only interview but with his influence in society, this lady was offered the table of solutions. KSK goes on to celebrate women in their achievements and also ensures that their rights are respected no matter what.

KSK – (DZOKOTO): KSK with no doubt the way l have seen him, one of the humble personalities in this country. In the mix of issues that can trigger the gun to cause violence in this country, he uses his professional and intelligent craftiness to laughably handle the issue and one subconscious mind absorbs it and unknown to the one listening, you start to act in that direction. For instance, when KSK asked the world to ensure that they watch what they do and eat to prevent kidney problems in their lives, l can attest today that a lot of my friends and myself are going the direction of his education. Although he was serious, he still made us laugh about some of the things he talked about.

KSK - ADOM OTCHERE: KSK in the corner of challenges in this country, he finds the light that makes him stand out to digest the issues to the best of his listeners. With courage, he has being able to bring to light the current affairs of the country and world at large to the door step of the ordinary Ghanaian and beyond. With great selection of issues and panelists, he is able to satisfy the one listening to his program in the best way that he can. He is tolerant and very strict and ensures that his platform is never used to cause fear, panic and confusion to his listeners. Simply put indiscipline and disrespectfulness is never allowed in his corner; no matter who you are.

KSK – ABA ANAMOAH: KSK a young dynamic and courageous man who would go all length to make his point known to the world. Some call him the “wild” one with the way he handles all these influential personalities who he invites to his studio but to me he is the voice of what he stands for “the people”. With all what he is involved with; he tries as much as possible to ensure that what he is addressing is well understood by those listening. An instance is the issue of the kidney disease.

KSK – ADAKABRE: a man who would love to add comic to his presentations to ensure that the lighter side of issues is also seen so his listeners won’t take everything in the arena of challenges serious because in his presentations, lies a solution. He goes ahead and laughs with his express “agyaaa tolaw!”

KSK – SHAMIMA: A young intelligent, dynamic and well focused man who has stood his grounds in the area where very few men would dare. I call him the Martin Luther King Jnr of today’s media political platform. Fearless and ask what must be asked. And when he thinks the good people of Ghana is being deceived, he would stand for the Ghanaian and ask for the prove or evidence and go further to tell Ghana the truth of the matter by way of letting his thoughts out which just a few media personalities would dare. He is really an icon for the Ghanaian child and the young ones of this generation.

Now, l want to ask something, all these personalities deserve the award but must KSK not be given the award? If not for anything at all for the following 5 points:

1.      He used his voice and platform to earn thousands of dollars to support the Christian Council in building a Kidney Centre which would save millions of people in the country and beyond.

2.      He used his voice and platform to save the life a sick lady Matilda who would one day become a mother. (This means, he has saved a generation of people who would help build this country through the lineage of Abigail)

3.      He used his voice to bring peace among Ghanaians when politicians deceive the ordinary Ghanaian (l won’t mention names because we have heard some of these politicians mess up themselves when asked intelligent questions).

4.      KSK used his voice and platform to educate the ordinary Ghanaian on issues in the country. ( Health, Sanitation, Disasters, Politics, Law, Education etc)

5.      KSK used his personality to promote the awareness of HIV / AIDS in the country and the fact of us Ghanaians not stigmatizing them that are affected.

  KWAME SEFA – KAYI always remains me of this quote,

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding,

WE ARE CEOs OF OUR OWN COMPANIES:

“ME  Inc”. 

To be in business today, our most important job is to be head marketer for the brand called YOU.”

KSK, a man needs not to be praised and recognized when dead but it must be done when one is alive. I salute you KSK for winning the award. It is our little way as Ghanaians to say THANK YOU.

Just like you always humbly request; “when you say a prayer, please say for me too”.

 He shall always be a brand in my prayer.

KSK is a BRAND and not a simple personality.

We all say thank you

CHAIRMAN GENERAL KWAME SEFA – KAYI.

(GOD BLESS)